Packaging alone accounts for as much as 1 / 4, on common, of the whole weight of the most widespread Easter eggs on sale on the High Street, new analysis by a client group has revealed.

The worst offender in the high 10 best-selling branded eggs analysed by Which? was Thorntons’ Classic Large Egg, the place the cardboard field and plastic make up greater than a 3rd (36.four%) of the product’s weight.

Which? in contrast the eggs by weighing their packaging in addition to chocolate contents to seek out out the proportion of cardboard, plastic and foil in every – in addition to assessing their recyclability.

The second-worst was Lindt Lindor Milk Chocolate Egg that has a packaging weight proportion of 28.1%, whereas Mars’s Milk Chocolate Easter Egg and Chocolate Bar and Cadbury’s Creme Giant Egg each weighed in at simply above the 25% common at 25.5% and 25.1% respectively.

For a few years chocolate eggs made headlines for the quantity of packaging which ended up in landfill at Easter, with producers and retailers criticised for not doing extra to scale back it and make it extra recyclable.


But Which? mentioned business enhancements in each areas had now paid off, with nearly all of the packaging from the eggs on this research recyclable. The solely components that might not be recycled have been chocolate bar wrappers and plastic home windows.

“The UK produces around 11.5m tonnes of packaging waste every year, and much of this comes from food and drink packaging,” mentioned Nikki Stopford, director of analysis at Which? “It’s great to see that some manufacturers have taken on board concerns about excessive packaging and that chocolate lovers can enjoy their eggs without too much compromise.”

The Which? survey discovered that Cadbury’s Twirl Large Easter Egg had the least packaging of the 10, accounting for simply 18.eight % of the whole weight. It is packed nearly completely in cardboard that means that most of it may be recycled. Only the two chocolate bar wrappers in the package deal, collectively weighing lower than a gram, can’t go in the recycling bin.

“From plastic to cardboard, the bulk can be collected by recycling workers as part of the kerbside collection service,” the survey mentioned. The plastic that comes with Easter eggs is normally PET 1, the similar kind of plastic that bottles are manufactured from and simply recycled by 99% of native authorities. Foil can be recyclable; Recycle Now, the nationwide recycling marketing campaign for England, recommends cleansing it and scrunching it right into a ball.

A Thorntons spokesperson mentioned: “At Thorntons, the packaging we use is carefully designed to maintain the freshness and quality that is the hallmark of our products. All of the packaging used in the Thorntons Classic Collection Easter egg is recyclable, with the exception of the small plastic window film on the carton which contains the Classic collection chocolates. In addition to being recyclable, the fitment that protects the egg is itself made from 50% recycled plastic. Full details of the recyclability are clearly stated on pack. As a company, we are strongly committed to environmental responsibility and we are always looking for innovative ways to reduce the environmental impact of our packaging.”


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