Sarah Bryson (right) carefully packs another delivery from Bettys

Eggs are famously fragile – and that goes for chocolate eggs too. With their stunning tempered shells and complex hand-crafted decorations, we all know numerous folks favor to purchase Easter eggs in particular person, simply in case on on-line doesn’t arrive in good situation. But you needn’t fear, as a result of we’re just a little obsessive about parcels. From the supplies we use to the way in which we pack, no supply leaves our doorways with out being showered with the identical love, care and craft that goes into the eggs themselves.

As our Bettys by Post Operations Manager, Sarah Bryson oversees the supply of 100,000 parcels yearly.

“Over the years we have developed lots of different techniques,” she says. “We do very robust postal trials. We send out to friends and family in the UK and further afield, so by the time a product is in our catalogue or online, we know it will arrive safely.”

(Yes, that does imply that a couple of fortunate folks in Australia will, occasionally, reply their door and obtain a parcel from Harrogate crammed with cake.)

Watch our movie about how we lovingly pack every Easter parcel by hand – and enter our competitors for an opportunity to win a bundle of Bettys eggs

An enormous a part of retaining these merchandise intact is to restrict motion contained in the parcel. That means utilizing one thing referred to as a ‘void filler’ and, for us, that’s EasyPack – basically a reasonably inflexible, environmentally-pleasant, scrunched-up paper.

“We used to use biodegradable packaging peanuts made from wheat starch,” says Sarah. “They came in massive bags taller than a person – frankly, it used to be a struggle to get them into the building. But EasyPack comes in rolls, so it’s tidier for us and customers, and it can be popped in the cardboard recycling.”

Another materials we love is Geami Paper – a recyclable various to bubble wrap.

“It uses a machine with a foot pedal, like a sewing machine,” says Sarah. “Bubble wrap wasn’t so good for the environment, and meant we needed scissors on every desk. But you can cut Geami Paper with your hand and tuck it in at the ends.”

And there’s an actual grasp stroke – the crosshatched texture which helps Geami Paper ‘stick’ to itself when it’s tucked in additionally means two wrapped merchandise will maintain collectively contained in the field.

And after all, the rules everyone knows when packing our luggage within the grocery store apply to Bettys parcels too.

“We pack heavy at the bottom and light at the top,” says Sarah. So while you open up your Easter supply, you’ll most likely see your Easter Egg first, after which uncover the Simnel Cake nestled beneath.

“And we make sure we use good couriers,” she provides. “Once a package leaves us, it’s in the hands of delivery partners who know how important the contents are to us and our customers.”

Speaking of which, which egg would Sarah be hoping to unwrap on Easter morning?

“My favourite Easter Egg is the chocolate orange one,” she says. “I’m definitely a milk chocolate person and the combination of chocolate and orange is always a classic.”

Whether you want milk, darkish or white chocolate – or restricted version eau de nil – our Perfection Guarantee will guarantee your Easter treats arrive stunning.


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